Name the promise
Clarify the value, the experience it should create, and the behavior that would make it credible.
Clarify the value, the experience it should create, and the behavior that would make it credible.
Review the current rules, choices, language, timing, ownership, and user experience at one system moment.
Embed the promise in a decision rule, routine, script, artifact, feedback cue, or ownership practice.
Test the anchor, gather experience and outcome evidence, and refine before wider use.
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